Honoring a cherished legacy, this memorial golf tournament’s branding was thoughtfully designed to capture both the warmth of remembrance and the spirit of the game.

With a classic yet personal aesthetic, hand-drawn illustrations were the heart of the design, bringing a unique and heartfelt touch to every piece.

The invitation featured custom illustrations of the memorial’s namesake and his dog, rolling greens, and subtle personal details that paid tribute to the honoree, paired with elegant yet sporty typography that set the tone for the event. These hand-drawn elements extended to the event welcome signs, creating a cohesive and visually engaging experience throughout the course. Koozies were designed with the illustration, adding a functional keepsake for attendees, while custom screen-printed T-shirts blended illustration and typography for a wearable tribute that participants could take home.

By combining handcrafted artistry with timeless tributes to a loved one, this event design honored both tradition and personalization, making the tournament a meaningful and visually striking celebration of life, sport, and community.